We're a young brand and we're not going to overstate this. Here's honestly where we are.
Where we're already doing well
We make small runs. This is the single biggest thing in our favour. The fashion industry's largest waste problem is overproduction — garments made, never sold, and destroyed. We produce limited quantities per drop and accept selling out rather than carrying dead stock into landfill.
We build pieces to last. 400gsm fleece, 12oz denim, reinforced cuffs and sewn-in detailing rather than cheap heat transfers. A piece you wear for five years is worth more environmentally than five pieces you wear for one season.
We don't do weekly drops. No micro-trend churn, no fifty-two collections a year. Our designs are built to still look right in three years.
Minimal packaging. We ship flat, without excess plastic, inserts or oversized boxes.
Where we're not there yet
We're not going to put a green label on something we haven't done.
- We don't yet use certified organic or recycled fabrics across the full range.
- We don't yet publish a full factory list.
- We don't currently offer a take-back or repair programme.
What we're working on
Moving our fleece and jersey bases to recycled-content fabric as our order volumes reach the minimums suppliers require, and publishing our production partners once those relationships are settled.
What you can do
Buy the right size the first time. Returns and reshipments carry a real carbon cost, and the easiest saving available to both of us is an order that doesn't need sending twice. Use our size guide, or email us and we'll help you pick.
Wash cold, hang dry. Our care instructions will roughly double the life of a piece.
Hold us to this page. If we claim something here we haven't done, tell us: support@youngera.store